The latest craze to hit the Chinese market is a range of “mooks” (cross between magazines and books) which are aimed at a predominately teenage audience. The “mooks” have colourful layouts but are printed and bound like books, making them both long-lasting and attractive to young consumers. According to a recent report, popular “mooks” can reach sales of up to 500,000 – 600,000 copies per issue.
Here are just some of the many popular “mooks” available on the Chinese market:
Here are just some of the many popular “mooks” available on the Chinese market:
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